Using purpose-driven software to build a strong brand presence can go a long way. Order tracking software, such as PostShip or Malomo, are purpose-driven business tools that can help customers track their orders in real time and more. Offering customers the ability to track their orders can significantly boost a brands relationship with their customers. 

Typically, a basic order tracking software gathers shipping information and relays it to customers. In addition to that, advanced order monitoring software can offer real-time information.

But zeroing in on the optimal order tracking software for your brand can be quite a tedious task. 

PostShip and Malomo are order tracking software that allow customers to track their order in real-time and also be able to view the order’s location. This way it offers customers a way to monitor the shipment process. 

Malomo vs PostShip 

Malomo is an order tracking tool designed to help brands offer their customers a way to monitor the shipping process for the orders they placed. It further helps brands increase their repeat-purchase percentage. But Malomo falls on the more expensive side of things, the Basic plan costs $189 per month, which offers access to a ton of features. 

The pricing structure offered by Malomo could be a significant factor that can affect brands and their decisions, particularly for budding enterprises. 

On the other hand, PostShip is an order tracking tool that can offer real-time shipping information and more. Quite similar to Malomo, PostShip’s aim is to increase repeat purchases. But the main difference between the two is that PostShip is significantly more affordable and it doesn't fall short on features at all.

Malomo vs PostShip: Features

Let's take a closer look at the features both order tracking tools have to offer.

Malomo

• Branded Tracking Page: It offers online stores the ability to customize their tracking pages. 
• Proactive Notifications: With this feature, businesses can notify customers about delays or other information. 
• Customized Emails: It also offers businesses to send transactional shipping emails while making it engaging and informative. 
• Malomo.JS: With it, developers can also integrate order tracking features to a headless e-commerce site. 
• Free Design Mockup: Malomo order tracking also offers free tracking page mock-ups to its users. 
• Automated Notifications: Malomo proactively monitors the shipping process from start to finish while identifying different post-purchase events. By identifying those events, it then triggers emails and notifications to customers based on the same event. 
• Shipping Analytics: Malomo also gathers data from the shipping processes, which can be used by businesses to strategize their order fulfillment methods. 
• Problem Order Feature: Apart from identifying and notifying customers about problems in the shipping process, it also helps in resolving them with efficiency. By using this, businesses can improve their customer relations.
• Integrations: Malomo also offers integration with a number of third party applications. Here are a few of them
  • Shopify
  • Klaviyo
  • Yotpo
  • Rebuy
  • Postscript
  • Junip
• Multiple Orders: Malomo’s Order Tracking Blocks can support multiple shipments in one order. 

PostShip

• Seamless Order Tracking: PostShip offers businesses a way to provide their customers with a way to track their orders and shipments. 
• Two-Click Launch: PostShip lets you create tracking pages with just two clicks. 
• WISMO Resolutions: With PostShip, WISMO (Where Is My Order) inquiries can be tackled with ease and efficiency. PostShip can automatically update customers on any problems in the shipping process and can effectively resolve them.
• Advanced API and Headless Integration: With PostShip’s custom order tracking feature, businesses can create customized tracking pages for their Shopify stores. In addition to that, native Shopify builders can use PostShip's advanced APIs for effective headless integration.
• Proactive Alerts: this feature can effectively track any problems faced during the shipping process and effectively resolve them before it turns into a complaint.
• Report and Analytics: PostShip also offers businesses detailed insights into the shipping processes which is further categorized into the following:
  • Fulfillment status
  • Delivery service 
  • Geographical location and other important metrics
• Email and SMS alerts: PostShip allows businesses to customize the emails and messages sent to the customers. Additionally, it also offers 15 extra transactional events and a multitude of message templates and conversation flows. 
• Integrations: PostShip offers integrations with third-party applications to further ease the shipping and tracking process. With these integrations brands can:
  • Gather detailed information
  • Build SMS and email lists 
  • Effectively help customers initiate order returns
  • Helps in triggering review requests at the appropriate time.

Here are some of the integrations that PostShip offers:

• Attentive
• Shopify
• Gorgias 
• Klaviyo and more. 
  

Malomo vs PostShip: Pricing 

Malomo 

Malomo, as mentioned before, stands on the higher end of the price-spectrum. In addition to that, Malomo does not offer free trial periods or a free plan. 

Currently, Malomo provides businesses with two plans:

Starter Plan

This plan costs $189.00 per month and offers the following:

• Tracking Pages
  • Unlimited tracking pages
  • 2-click tracking page creator
  • Headless tracking pages
  • Segmented tracking journeys
• Order Tracking
  • Split shipment tracking
  • Headless support
  • Webhooks
  • Order lookup
• Analytics and Reporting
  • Shipping dashboard
  • Order list drill-down
  • Weekly performance emails 
  • Adjustable problem order detection rules
• Integrations
  • Attentive
  • Shopify
  • Gorgias 
  • Loop
  • Justno 
• Set up
  • Quick start guide
  • Email and SMS flow templates 
  • Email and Chat support
  • Unlimited used access

Growth Plan

Malomo Growth Plan’s price is based on the needs of the business. In this plan, businesses can get every feature in the Starter Pack with an addition of the following:

• Concierge onboarding 
• Branded transactional emails 
• Volume discounts 
• Dedicated support and strategy
• Malomo-built tracking pages 

PostShip

PostShip, unlike Malomo, is quite affordably priced and does not fall short on any features!

To begin with, PostShip offers a 7-day free trial.

Basic Plan

This plan is priced at $9.00 per month and you get:

• Order tracking for 1000 orders every month
• Real-time order tracking 
• Branded tracking page
• Product upselling 
• Chat and email support
• Over 900 carriers to choose from

Pro Plan

This plan is priced at $349.00 per month and you get everything in the basic plan plus:

• Tracking upto 30,000 orders every month
• Klaviyo and Attentive integrations
• Stripe and PayPal integration
• 24/7 customer support

Enterprise Plans

The price for this plan depends on the needs of the business. This plan includes everything the Basic and the Pro plan, in addition to that, it comes with:

• Advanced API integrations
• Webhooks
• Advanced reporting
• Track over 100,000 order every month
• Businesses also get a dedicated Customer Success Manager. 

The above plans fall under the umbrella of monthly subscriptions. 

PostShip also offers yearly subscriptions.

Basic Yearly Plan

This yearly plan costs $89.00 and it comes with:

• Every analytical feature
• Customer support 
• Mobile-responsive app 
• Upto dedicated 3 team member
• Over 250,000 tracked visits 

Growth Yearly Plan 

This plan costs $339 every year. It has everything the Basic plan has and in addition to that, it also comes with:

• Tracking upto 360,000 orders every year.
• Klaviyo and Attentive integrations
• Stripe and PayPal integration
• 24/7 customer support

Enterprise Yearly Plan

This plan's pricing structure will entirely be dependent on the needs of your business. It comes with all everything the above PostShip plans have to offer and additionally it includes:

• Advanced API integrations

• Webhooks

• Advanced reporting

• Track over 100,000 order every month

• Businesses also get a dedicated Customer Success Manager. 

Malomo vs PostShip: Customer Reviews

Malomo

Malomo has garnered quite the reputation for providing businesses a way to offer their customers seamless order tracking experience. This order tracking software is appreciated for its ability to build strong brand-customer relations. 

On the other hand, users also found Malomo’s dashboard is quite empty and plain. Moreover, Malomo's pricing plan can be quite expensive for budding businesses!

Malomo has garnered a rating of 4.0 on G2. 

PostShip

PostShip has become quite known for its order tracking tools. Several Shopify store owners laud PostShip's seamless order tracking and proactive alerts and has garnered a rating of 4.7 on the Shopify App Store. 

Final Thoughts

When it comes to order tracking, both PostShip and Malomo do more than a commendable job, but if you're looking out for the most effective one, then we'd have to go with PostShip. 

For starters, PostShip has more than 1400 carriers and can help reduce WISMO tickets by a whopping 65%. Furthermore, even in terms of integration, PostShip takes the cake as it allows for a lot more. Lastly, PostShip also offers more affordable plans for startups and budding businesses as well as customized plans for big brands. 

Although it may be reasonably priced, PostShip still comes out on top, in terms of features and cost-effectiveness.